The 7 Shoe Dog Mindsets for Transformation – #2 Marketer
Rule #1- You’re Not A Shoe Salesperson, You Are A Marketer. Your number one job is to market You, Your Services and Your Product. 95% of people that sell footwear just work on the sales floor waiting for a customer to walk through the doors and collect checks, over paid mannequins that eat up payroll. Your function is to drive traffic in the store, to ask for you so you can sell them shoes in order to make money. The way you do this is to become the Go To Person when someone needs a pair of shoes, you need to Get Attention and Get Out and Create Your Business. “You are either Waiting for Business or Creating Business.”