“Who Is The Most Important Person In Your Business?
Most retailers will say The Customer is the Most Important Person in Their Business, but here is why that is not 100% True…#2 of 90 Day Content Challenge.
Check this out! 4500 attendees walking back and forth at least 6 times a day in front of this store and not one person out there trying to Get Attention, Drive Traffic and Create Sales. The sad thing about this is I can guarantee you that their focus is visual merchandising, stocking inventory, sales meeting calls and emailing metrics…It’s focus is Operations not Sales!
The 9 Rules To Having A Great Staff
1-Hire Persnality, Teach The Skill
2-Always Be Recruiting
3-Never Compromise Your Expectations
4-You Get What You Pay For
5-Offer Opportunity
6-Terminate Underperformers
7-Sales Goals, Everyone Has Sales Goals
8-Drugs Tests and Background Checks Don’t Lie
9-Train, Train, Train….Invest In Your People
If you want to try to compete with Amazon, Online Retailers and Discounters, START WITH YOUR FRONT LINE.
Cut The Crap In Your Retail Business in 31 Days to Transform Your Shoe Store, Here’s How…
Wouldn’t YOU like to walk into your retail store one day and it’s Less Hectic, Less Frustrating, Have More Time, Have More Revenue, More Profits, Less Expenses and Be More Happy with Your Shoe Store?
Well You Can, and Here are Five Easy Things to Transform in Your Shoe Store in The Next 31 Days to Accomplish this.
1) Employees- Fire (Unprofitable, Unreliable, Etc…)
2) Brand- Drop (If the brand Sucks, Drop It…that simple)
3) Behaviors- Stop (Tardiness, Not Performing, Not Completing Tasks, )
4) Advertisements- Terminate (No ROI, Can’t Measure, No Traffic…)
5) Customers- Say Bye! (Complainers, Refund Addicts, Pain In The Ass)
You’re The Business Owner, So Own It!
Now Go Sell Some Shoes…..
Shoe Dog Guru
Utilizing Communication/Success Boards are a MUST to make sure your team is informed and involved daily.
Turn visitors into buyers, if a customer walks into your store it is vital to your business that you sell them something be it $1.00 or $100.00. “No One Leaves Empty Handed”.